C1
CREDIT
UNION
MOBILE RETAIL BANKING APP
We partnered with Central 1 for the build and rollout of their new digital retail banking platform, Forge
PRODUCT DESIGN
MOBILE APP DESIGN
RETAIL BANKING
UX DESIGN
UI DESIGN
CMS SYSTEMS
DESIGN COMPONENTS
OVERVIEW
During my tenure at Aequilibrium, I led product design initiatives for the launch of Central 1's new personal banking mobile platform, Forge. Central 1 engaged us to enhance the B2B onboarding process for the platform and create customizable UX/UI options for their credit union clients. These options were meant for use by sales and marketing teams to showcase the platform's capabilities.

Forge is an agile platform crafted to adapt to the dynamic nature of the financial services industry, evolving technologies, and emerging trends. The Forge Digital Banking solution enables financial institutions to accelerate their digital transformation efforts and effectively compete in the digital-first landscape. It serves as a data-driven, omni-channel digital banking platform strategically designed to support the future of Open Banking.
APPROACH
Initially, our primary objective was to grasp the fundamental requirements for transforming into a FinTech company with the characteristics of a bank. After successfully setting up partnerships, obtaining the necessary insurance, and fulfilling the licensing requirements, we could then move forward with defining our Minimum Viable Product (MVP). To achieve this, we conducted a comprehensive competitive analysis and immediately set to work. Using the Design Sprint framework, I identified the essential MVP features that would pave our way to entering the market.
We crafted a personalized iteration of the foundational product to spotlight its flexibility and potential. This turned out to be an invaluable tool, offering credit unions a tangible, real product to explore and experience. My team promptly delved into comprehending the base product's capabilities and explored ways to provide enhanced, customizable solutions while ensuring the core stability of the Forge backend.
UI/UX
DESIGNS
CONCLUSION
During my time as the Director of Product Design at Aequilibrium, the insights acquired regarding retail banking products, KYC procedures, regulations, onboarding requirements, and processes through collaboration with the C1 team and internal projects have proven to be as valuable as the product we developed. This knowledge has empowered me to remove traditional constraints and empower credit unions across Canada to provide user-centric experiences and interface design banking products and services to their customers.

You can learn more about this amazing platform on C1's website.
‍
TIRED
OF THINKING?
LET'S CHAT.
matthew@dontmakemethink.ca
Linkedin
© 2024 don't make me th!nk
CENTRAL 1
MOBILE RETAIL BANKING APP
We partnered with Central 1 for the build and rollout of their new digital retail banking platform, Forge.
PRODUCT DESIGN
MOBILE APP DESIGN
RETAIL BANKING
UX DESIGN
UI DESIGN
CMS SYSTEMS
DESIGN COMPONENTS
OVERVIEW
During my tenure at Aequilibrium, I led product design initiatives for the launch of Central 1's new personal banking mobile platform, Forge. Central 1 engaged us to enhance the B2B onboarding process for the platform and create customizable UX/UI options for their credit union clients. These options were meant for use by sales and marketing teams to showcase the platform's capabilities.

Forge is an agile platform crafted to adapt to the dynamic nature of the financial services industry, evolving technologies, and emerging trends. The Forge Digital Banking solution enables financial institutions to accelerate their digital transformation efforts and effectively compete in the digital-first landscape. It serves as a data-driven, omni-channel digital banking platform strategically designed to support the future of Open Banking.
APPROACH
Initially, our primary objective was to grasp the fundamental requirements for transforming into a FinTech company with the characteristics of a bank. After successfully setting up partnerships, obtaining the necessary insurance, and fulfilling the licensing requirements, we could then move forward with defining our Minimum Viable Product (MVP). To achieve this, we conducted a comprehensive competitive analysis and immediately set to work. Using the Design Sprint framework, I identified the essential MVP features that would pave our way to entering the market.
We developed a customized version of the foundational product to highlight its flexibility and potential. This proved to be an invaluable tool, providing credit unions with a tangible, real product to explore and experience. My team quickly delved into understanding the capabilities of the base product and explored methods to offer improved, customizable solutions while ensuring the fundamental stability of the Forge backend.
  1. Emphasize humanized language in all interfaces to create a personalized connection
  2. Simplify content-rich data, reducing cognitive loads and engage the customer with graphic visuals
  3. Provide historical statistical data to help forecast future expenditure decisions and savings goals
  4. Determine UX negative and positive themes for core application workflows, hypothesize fixes and test with prototypes
UI DESIGNS
CONCLUSION
During my time as the Director of Product Design at Aequilibrium, the insights acquired regarding retail banking products, KYC procedures, regulations, onboarding requirements, and processes through collaboration with the C1 team and internal projects have proven to be as valuable as the product we developed. This knowledge has empowered me to remove traditional constraints and empower credit unions across Canada to provide user-centric experiences and interface design banking products and services to their customers.

You can learn more about this amazing platform on C1's website.

‍
TIRED OF THINKING?
LET'S CHAT.
© 2024 DON'T MAKE ME THINK