LIMESPOT
LIMESPOT WEBSITE, BRAND, PRODUCT
Limespot– create personalized shopping experiences for your storefront powered by AI
PRODUCT DESIGN
UX DESIGN
UI DESIGN
WEBSITE DESIGN
BRAND DESIGN
MARKETING
CHALLENGE
In 2020, I was approached by Limespot to help re-define their marketing landing page as it relates to value claims, and core product suite offering.
consistent.

To create a consistent customer onboarding experience from the new marketing website to the product, we also investigated how we could optimize customer onboarding and core product functionality, resulting in a wholistic experience from the top of the funnel right to the product experience.
APPROACH
Initially, our primary objective was to grasp the fundamental requirements for transforming into a FinTech company with the characteristics of a bank. After successfully setting up partnerships, obtaining the necessary insurance, and fulfilling the licensing requirements, we could then move forward with defining our Minimum Viable Product (MVP). To achieve this, we conducted a comprehensive competitive analysis and immediately set to work. Using the Design Sprint framework, I identified the essential MVP features that would pave our way to entering the market.
ALIGN THE TEAM ON GOALS AND PROCESS, DEFINE MESSAGING, AND CREATE A WHOLISTIC, CONSISTENT EXPERIENCE FROM WEB TO PRODUCT
After working closely with the Limespot team to define key product claims, core product features, site mapping and copy we got to work.
  • Create site map
  • Draft copy, define key claims, tone and voice
  • Define brand guides
  • Design key page layouts and associated claims with the appropriate information hierarchy
  • Audit existing customer onboarding and optimize according to new conversion goals, key drop-offs
  • Update core product interface and UX to match new marketing claims and design (these would later be used for product images on the marketing pages)
MARKETING WEBSITE
OVERVIEW
After defining site map, key pages and product positioning (product claims and keywords validated through customer interviews, and CRM data)m we had a clear path forward.
APPROACH
We aimed for a clean and modern appearance, incorporating interactive elements to enhance the user experience for our new customers. We sought to avoid overwhelming users with technical jargon that they might not understand. Instead, our goal was to strike a delicate balance between product visuals and language to effectively communicate the value proposition of our key product suite.

Showcasing the UI in action helped convey and reinforce our claims of ease of use, helping build trust and increase conversions. Customers had a very clear idea of what they were getting.
PRODUCT UI/UX
PRODUCT DESIGN
USER FEEDBACK / TESTING
DESKTOP / MOBILE
UX COPYWRITING
PROTOTYPING
TYPOGRAPHY
OVERVIEW
Product improvements were driven by customer feedback and Limespots' commitment to being customer-centric. We thoroughly examined customer input and prioritized enhancements to core products and key workflows, aiming to enhance customer onboarding satisfaction, boost product feedback scores, eliminate ambiguity, and foster brand loyalty through a customer-centric approach to product design.
BRAND
BRAND BOOK
BRAND DESIGN
TYPOGRAPHY
PHOTOGRAPHY
OVERVIEW
With web and marketing updates comes the opportunity to tune up the brand materials. I refreshed the colour palette, typography, brand visuals, brand book and collaterals to ensure a cohesive and consistent experience for customers when the new site and product updates were launched.
CONCLUSION
"It was a bitter-sweet victory, just after the project was completed, Limespot was acquired by Pantastic."
Working alongside the Limespot team was an unforgettable experience. They were a dedicated, fast-moving, and extremely compassionate group, approaching every challenge with humility and remarkable intelligence while maintaining a positive attitude. I gained a profound understanding of the significance of collaborative problem-solving, setting aside one's ego, and relying on each other when necessary.

Together, we created remarkable solutions that made a significant impact, ultimately resulting in an acquisition. However, the most significant victory for me was the personal and professional growth I achieved during this journey.
TIRED
OF THINKING?
LET'S CHAT.
matthew@dontmakemethink.ca
Linkedin
© 2024 don't make me th!nk
LIMESPOT
LIMESPOT WEBSITE, BRAND, PRODUCT DESIGN
Limespot– create personalized shopping experiences for your storefront powered by AI
PRODUCT DESIGN
UX DESIGN
UI DESIGN
WEBSITE DESIGN
BRAND DESIGN
MARKETING
View Site
OVERVIEW
CHALLENGE
In 2020, I was approached by Limespot to help re-define their marketing landing page related to value claims, and core product suite offering. This would later evolve into a complete UI/UX evaluation and overhaul of their core products.

To create a consistent customer onboarding experience from the new marketing website to the product, we also investigated how we could optimize customer onboarding and core product functionality, resulting in a holistic experience from the top of the funnel right to the product experience.
APPROACH
Initially, our primary objective was to grasp the fundamental requirements for transforming into a FinTech company with the characteristics of a bank. After successfully setting up partnerships, obtaining the necessary insurance, and fulfilling the licensing requirements, we could then move forward with defining our Minimum Viable Product (MVP). To achieve this, we conducted a comprehensive competitive analysis and immediately set to work. Using the Design Sprint framework, I identified the essential MVP features that would pave our way to entering the market.
ALIGN THE TEAM ON GOALS AND PROCESS, DEFINE MESSAGING, AND CREATE A WHOLISTIC, CONSISTENT EXPERIENCE FROM WEB TO PRODUCT
After working closely with the Limespot team to define key product claims, core product features, site mapping and copy we got to work.
  • Create site map
  • Draft copy, define key claims, tone and voice
  • Define brand guides
  • Design key page layouts and associated claims with the appropriate information hierarchy
  • Audit existing customer onboarding and optimize according to new conversion goals, key drop-offs
  • Update core product interface and UX to match new marketing claims and design (these would later be used for product images on the marketing pages)
MARKETING WEBSITE
OVERVIEW
After defining site map, key pages and product positioning (product claims and keywords validated through customer interviews, and CRM data)m we had a clear path forward.
APPROACH
We aimed for a clean and modern appearance, incorporating interactive elements to enhance the user experience for our new customers. We sought to avoid overwhelming users with technical jargon that they might not understand. Instead, our goal was to strike a delicate balance between product visuals and language to effectively communicate the value proposition of our key product suite.

Showcasing the UI in action helped convey and reinforce our claims of ease of use, helping build trust and increase conversions. Customers had a very clear idea of what they were getting.
PRODUCT ENHANCEMENTS
PRODUCT DESIGN
USER FEEDBACK / TESTING
DESKTOP / MOBILE
UX COPYWRITING
PROTOTYPING
TYPOGRAPHY
OVERVIEW
Product improvements were driven by customer feedback and Limespots' commitment to being customer-centric. We thoroughly examined customer input and prioritized enhancements to core products and key workflows, aiming to enhance customer onboarding satisfaction, boost product feedback scores, eliminate ambiguity, and foster brand loyalty through a customer-centric approach to product design.
BRAND
BRAND BOOK
BRAND DESIGN
TYPOGRAPHY
PHOTOGRAPHY
OVERVIEW
With web and marketing updates comes the opportunity to tune up the brand materials. I refreshed the colour palette, typography, brand visuals, brand book and collaterals to ensure a cohesive and consistent experience for customers when the new site and product updates were launched.
CONCLUSION
It was a bitter-sweet victory, just after the project was completed, Limespot was acquired by Pantastic.
Working alongside the Limespot team was an unforgettable experience. They were a dedicated, fast-moving, and extremely compassionate group, approaching every challenge with humility and remarkable intelligence while maintaining a positive attitude. I gained a profound understanding of the significance of collaborative problem-solving, setting aside one's ego, and relying on each other when necessary.

Together, we created remarkable solutions that made a significant impact, ultimately resulting in an acquisition. However, the most significant victory for me was the personal and professional growth I achieved during this journey.
TIRED OF THINKING?
LET'S CHAT.
© 2024 DON'T MAKE ME THINK